listenbeer is a multi-sensory concert experience merging craft beer with experimental music, allowing audience to forge new pathways and connections through taste.
…the successful beer-music pairing concert listenbeer in 2019, which saw The Up:Strike Project collaborate with New York-based percussionist Jess Tsang in Kwun Tong. “She wanted to introduce new music and pair it with beer so that you would have both sensory experiences at the same time,” Yu says.
South China Morning Post - Let’s drink to that! Musicians take audience on sensory journey of sound